Anyone who has been around me for any length of time knows I LOVE to share stories. True life stories about what is working or what is not working and why is usually what you will hear from me.
Today is no different
This idea came to me because of a message I got on Facebook this morning. This is a direct quote from a client I have, who at one time, did NOT believe a blog was worth his time.
Blogs have come a long way in a short time. When I started writing ‘blog style’ they didn’t call it a blog, they called it an online journal. I started ‘JOURNALING’ inside a cool community called Live journal. It was fantastic because I worked from home and it gave me the opportunity to connect with people from all over the world in a way that was personal and fun. I got to share stories of my life –work and personal- and, I also got to read and learn all about the other people in my online community. I got invitations to visit my friends all over including South Africa and so, I was hooked.
When my daughter asked me to join My Space and then Facebook so I could get new pictures of my grandchildren, I gladly obliged.
As I got more comfortable with Facebook, little by little my online journal began to fade into the background and then I found WordPress. Not the free version but my own home on the web. I get to blog and share again in a whole new way that’s fun and fascinating. I am free to do and say whatever I want and share it with the world. I soon found out that I could have a blog and a website all on the same site and even have multiple sites.
Can a blog have a huge positive effect on your business?
I’m sure by now you know that blogs are online journals with topics from How to set up a garden to feed the hungry, Internet safety, How to stay healthy and more but you may be wondering how blogging can affect your business. The truth is, your blog has the potential to be the most powerful marketing tool you can use for developing your business, attracting your perfect client, educating prospects on your products and services, driving traffic to your pay pal button or shopping cart and much more.
WordPress is the perfect spot for your blog
Blogs are a must for your business today. I suggest using WordPress for many reasons. The biggest ones are built in SEO (Search Engine Optimization) and flexibility. I recommend owning your own and having it hosted with a stable, secure company such as BlueHost (the hosting company we use and my trusted affiliate). These hosting platforms allow you to set up your home on the web and create a powerful, dynamic online presence without worrying if ‘THEY’ will shut you down or ‘CHANGE’ the rules.
Blogs are the most cost-effective way to get your business online.
REMEMBER for business potential, it’s not about you, it’s about them – your target audience. A blog gives the media, your targeted clients, customers, potential joint venture partners, investors and virtual assistance, easy access to news and information about your company, products and services. You can share your product information, new releases, case studies and your vision. Adding personalized media like video, audio on demand and other custom elements will make your blog more interesting, and easy for your audience to understand your brand and mission. With the cool new tools available to us now, your marketing email and your blog will all work together hand-in-hand.
One of the biggest benefits of blogging is the Google juice you will gain from the frequently updated content that you will be adding. Google will index your blog posts almost immediately, which does not happen with an old style, static website.
Your blog will help you build stronger relationships with your customers, prospects and website visitors with the two-way communication and updated tools and graphics. Visitors to your blog will be able to quickly and easily share their comments and suggestions with their friends and colleagues and of course YOU.
Sold on the idea of adding a blog site to your marketing mix?
Get started today by going to my Tools Tips and Technology website and sign up for the free 20 minute strategy call to discuss your ideas. Sign up for you STRATEGY CALL HERE
Cheers to you my friends!